September 26, 2005

Visit to the Hedley Homestead

Filed under: History,Los Angeles,People,Tiki — Humuhumu @ 12:14 pm
Site of Hedley Home -- photo by Sabu the Coconut Boy
Site of Hedley Home, photo by Sabu the Coconut Boy

In San Pedro, just south of Los Angeles, an unusual man named Eli Hedley created the aesthetic we now know today as the “beachcomber” look. Hedley had been a grocer in Oklahoma, when the Depression sent him and his family west in search of a better life. They found it on the beaches of Southern California. Hedley, with the help of his wife and daughters, found ways to use items found on the beach — glass, shells, nautical equipment — and turn them into housewares and decorations. They built a home at White Point half out of driftwood, and they started selling their unique housewares to the department stores in the area. Hedley quickly made a name for himself, and in time he was outfitting bars, restaurants and hotels with his beachcomber pieces — he even created the massive moai for the Stardust’s Aku Aku in Las Vegas. Hedley became a decorator to the stars, too, and it was not unusual for Hollywood celebrities to escape to the Hedley home at White Point now and then. Hedley even became part of Disneyland, when Walt Disney asked him to help decorate Adventurland; for years he operated the Island Trade Store, where the Bazaar is today.

Hedley’s grandson, Bamboo Ben, continues his family’s tradition with his store on Beach Boulevard in Huntington Beach. Bamboo Ben had related how to visit the site of the home his mother and aunts grew up in, and Sabu the Coconut Boy recently paid a visit, camera in hand.

5 Responses to “Visit to the Hedley Homestead”

  1. Humu Kon Tiki » Storytime with Aunt Bungy Says:

    [...] Visit to the Hedley Homestead [Humu Kon Tiki] [...]

  2. Humu Kon Tiki » Blog Archive » My Travels: San Pedro Says:

    [...] At the top of our must-see list was The Cove, a.k.a. the old Hedley homestead, as seen in this earlier Humu Kon Tiki post. This stretch of beach, which is currently Royal Palms/White Point park, is where Eli Hedley raised his family of four daughters, making a living creating decor using the items that floated up onto the beach. They became regular hosts to the Hollywood set, and built it up into quite a little industry, essentially spawning the whole Beachcomber look. The home itself is no longer there, but the stone gate sides are, as are the dance floor and two large outdoor fireplaces. If you’ve been following the stories told by Eli’s daughter Bungy on Tiki Central, then you simply must see this place in person — its truly awe-inspiring to be in such a beautiful place, and imagine living there and having such a rich and otherworldly life. Samoan Sea apartments Tiki at the Samoan Sea apartments [...]

  3. Humu Kon Tiki » Blog Archive » Three Books from the Beachcombing Hedley Family Says:

    [...] Eli Hedley Beachcomber, 1943 Catalog (Reprint) This is a reprint of Eli Hedley’s catalog of wares, with charming ink illustrations of the unusual items he offered. During WWII, Eli’s wares were used in decorating many bars, restaurants, hotels and homes, and he was especially favored in Hollywood. He was responsible for the decor is some of the most famous tiki bars, and the back pages of the catalog include a thick addendum of black & white photos of his tikis, his shop, the family homestead, and a 1943 article from Life Magazine. [...]

  4. nancy figone (Marconda) Says:

    Hi-I have been trying to get in touch with Bungy or Bay Heldey for some time. My father (Amie Marconda) and my uncle (Harold Marconda) were very very good friends with the Hedley family. I remember going to their home for parties, climbing the mountain (Cliff), talking about the Tarzan movies filmed on location and a movie called the Purple or White Orchid or something like that. I spent the night with Bungy and Bay (downstairs) and remember the three levels in the house with their mom helping us warm our hands under warm water in the kitchen sink, after we had spent the day and evening with our hands in the cold ocean water searching for shells. I still reminisce about the middle level dining room and the huge upstairs window which looked out over the ocean for “as far as I could see”. Almost Everthing in and outside of the house was made of SOMETHING from nature or the ocean–it was wonderful. I also remember playing the “find your shoe” game when we attended parties at the Hedley home at the dance floor fire pit area.
    We all attended the opening of the Hedley’s store at Disneyland in Adventure Land and looking over all the wonderful driftwood items sold there. My dad and mom (Amie and Mary Marconda) so enjoyed taking us to visit at the Hedley’s home–it was like a little journey to Captain Nemo’s secret world a hideaway outside of the bustling town.
    My entire family had stores and businesses at the Farmer’s market from the 1950′s and two of those businesses are still open (Marconda’s Meats and Langston’s Sausage). We also had Polynesian Casuals clothing store, Coral Reef Gifts (import/export items, shells, etc.,), Clara and Joe’s Bread Bin, The Jelly Jar, and so on. I think most of my life was spent at Third Street and Fairfax or enjoying life at Manhattan Beach/San Pedro. We would also Pop in to visit Hedley’s every time we took the big white steamer to Catalina, since we had friends who owned the Edgewater Hotel.
    Well, if you would be so kind as to see that Bungy or Bay get this little reminder of the wonderful times I had with them, it would be appreciated. Drop me a note if and when you can. I do have a signed copy of How Daddy Became a Beachcomber book, and it references my Uncle Harold Marconda in it, since “uncle” Hedley’s creations were sold in the Coral Reef Gift Shop, owned by my dad and my uncle.
    God bless you and I look forward to hearing from you.

    Nancy (Marconda) Figone

  5. Lynne Says:

    Bungy Hedley wrote a book “View From The Top of The Mast”, and I believe there is contact information in the book.

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About Humuhumu
Humuhumu is the creator of several tiki websites. She is a designer and programmer based out of San Francisco.

- Website Design and Programming

- A Worldwide Guide to Tiki Bars & Polynesian Restaurants

- Tiki Mugs & More: Track & View Collections




Arkiva Tropika
Mimi Payne’s massive Polynesian Pop collection

Barefoot Bloggin’
A surfin’, ukein’, freewheelin’ monkey boy

Beachbum Berry
Author of Grog Log and Intoxica!, and one of my dearest drinkin’ buddies
Blog from the user interface designer extraordinaire

Worldwide Guide to Tiki Bars & Polynesian Restaurants

Dumb Angel
A look at the 1960s Los Angeles mod, pop, surf, and music scene

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Pop culture with a tiki tinge

Forbidden Island
My Wednesday hangout, the Bay Area’s best tiki bar

Humuhumu’s Life in Photos
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I build websites

Junkyard Clubhouse
Random interesting things from Humuhumu & Hanford Lemoore

Kevin Kidney
Kevin loves tiki, I love Kevin, you will too

Tiki links galore

Mai Tai Online
Montreal-based tiki ‘zine

Tiki Mug Collection Organizer

The Jab
Follow the way of the jab

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Public Access meets Modern Drunkard

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Tiki Magazine
Periodical publication covering the wide world of Tiki

Tiki Talk
Hot Lava’s Tiki Blog