January 28, 2007

Trader Vic’s Kuwait?

Filed under: Middle East,News,Tiki,Trader Vic's — Humuhumu @ 12:00 am
Trader Vic's Kuwait press release, from Kuwait Unplugged
Trader Vic’s Kuwait press release,
from Kuwait Unplugged

Humu Kon Tiki reader Misbas recently made a comment on a post about the Kon Tiki in Kuwait:

The Kon Tiki is a Polynesian-style restaurant in the Trader Vic’s mode, and the food is actually very good, if somewhat pricey. Speaking of Trader Vic’s, a company here has announced plans to open one in Kuwait. Imagine that, A TV’s sans alcohol — the spectre is both comical and depressing at the same time! The other Trader Vic’s locations in the Gulf (Bahrain, Dubai, Abu-Dhabi, Al-Ain and Oman) do a bang-up business, but all serve the big “A”.

Interesting… a quick search turned up this post on the Kuwait Unplugged blog:

Trader Vic’s is well known around the world as a tourist trap specializing in luridly colored cocktails (the Mai Tai being its most famous), with tacky umbrellas and weirdly shaped glasses. The food is secondary… it’s not bad, but it’s also not the main reason people go there.

Now Trader Vic’s is the latest entry in the never-ending race to import totally unsuitable franchises to Kuwait. What would be the point if they can’t serve their signature cocktails?

And the press release… words fail me!

Kuwait Unplugged has a full-size image of the printed press release above… words fail me as well, but for an entirely different reason. Can someone who can read Arabic help me out?

I’m also not up enough on the restaurant & (non)bar scene in the Middle East, so I don’t feel like I’m in a position to say whether or not this is a good move on Trader Vic’s part, but I have to agree that I don’t get it, especially if the decor is as sparse as the newer Trader Vic’s I’ve seen here stateside. Heck, I’m not even sure if Bongo Bongo Soup is halal.

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